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@@ -1,3 +1,22 @@
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-# nonprofit-campaign-art
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+# Nonprofit Campaign Illustration Prompts
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-Nonprofit campaign visual prompts made with Raphael AI https://raphael.app
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+Charities and community groups need visuals for fundraising pages, volunteer calls, and annual reports, usually with no design budget. These notes explain how we draft respectful campaign illustrations with [Raphael AI](https://raphael.app), a free AI image generator at https://raphael.app.
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+
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+## Respect first
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+
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+Avoid images that exploit suffering. Show dignity, agency, and community. Do not generate realistic images of real beneficiaries or present illustrations as documentary photos.
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+
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+## Prompt ideas
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+
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+- Food bank: "volunteers packing boxes of fresh vegetables together, warm flat illustration, smiling, inclusive"
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+- Tree planting: "children and adults planting saplings on a hill, bright spring palette"
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+- Literacy: "grandparent reading a picture book with a child, soft watercolour"
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+- Animal shelter: "happy dog meeting a new family at a shelter door, friendly cartoon style"
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+
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+## Campaign kit
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+
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+For each campaign create a hero image, a square social image, and a small icon. Repeat the same palette and style words in every prompt so the kit feels designed.
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+## Annual reports
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+
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+Use simple illustrated icons for statistics, such as meals served or trees planted. Keep real numbers in text, never baked into images, so they can be updated and read by screen readers.
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